Advantages of discount coupons in e-commerce

Advantages of discount coupons in e-commerce

The growth of e-commerce in the world makes competition increasingly fierce when it comes to Internet sales. A good alternative to boost the sales of a store are discount coupons. There are several ways to use them, and the benefits that this resource offers are many. In physical stores, coupons are recurring strategies used by retailers and brands to offer different types of discounts. In electronic commerce, the possibilities are even greater. They appear in varied types and can have different forms of use. Among the main advantages are customer loyalty and the feeling of exclusivity, which qualifies the consumer’s shopping experience of the brand.

What are the types of discount coupons?

The type or types of discount coupons deals that can be offered in e-commerce will depend on your creativity. There is a huge universe of possibilities and you must choose the option according to the promotion objectives. To get inspired, read below the most common actions carried out with discount coupons.

Seasonal: One of the most repeated types of promotion. Generally, it is offered on commemorative dates – general or according to the market segment of the store. Showing the customer that he is attentive to what he needs generates a sense of exclusivity and improves the shopping experience.

Medium ticket: They are regular discount coupons, as a gift voucher. They are offered to provide the customer with a lower value on the next purchase. They work as follows: you offer a percentage discount if the customer buys a certain value. For example a 10% discount on the next purchase over the US $ 100.00. These coupons help to build customer loyalty, since the possibility of buying back from your store increases from the moment you know about the possibility of obtaining a discount in the future.

Tips to get more out of coupons

Some strategists can be used to improve the way you offer discount coupons for your customers. Meet two of these strategies below.

Increase in average ticket value: You already know how the average ticket works. But if you want to increase its value, this can boost your sales. For example: if your average ticket is the US $ 200.00, create a 15 or 20% discount coupon for purchases over the US $ 250.00. This can make your client spend a little more to guarantee the discount.

Find the customer who abandoned the cart: One of the main challenges of those who maintain electronic commerce is to reduce the abandonment rate of the virtual shopping carts. A creative strategy to recover this customer can be to send an email with a discount coupon code to use in a short time so that you can return and confirm the purchase. In addition to being satisfied with the product, you will feel exclusive based on the attention given to you by your company, which will help to retain customer loyalty.