Instagram has certainly come a long way since its debut in 2010. It is now the second most popular social network in the world with over 500 million active users. With so many active users, Instagram is definitely becoming the newfound love of marketers.
Over the past six months or so, this new love has doubled the number of advertisers on Instagram. This platform is considered the best platform for social interaction.
What makes Instagram so attractive?
On a friendly path:
The app’s mobile usability makes it super easy to use on the go. You can take photos, edit them, add your tags and publish them in no time. This is what your experience gives you at the moment. Facilitates active reactions and interactions. Its fast and simple format offers users an endless list of real-time entertainment that marketers love.
Visual processing:
The images create a chain of thought that develops a connection with the instagram private profile viewer. Taking advantage of this, Instagram has become a medium for a new era for visual marketing with a “real-time” advantage. Editing options make images very appealing and therefore appealing. The appearance of the application gives the display a uniformity, makes it simple, as well as a visual experience.
Unique and updated over time:
The main difference between Instagram and other social networks like Facebook, Twitter and LinkedIn is its simplicity. The app is easy to use and has a lot to offer in return. Since information is transmitted in real time, there is always something new for the public. The app’s design makes it easy for people to find new interesting information. The ability to react or interact with images in real time adds a touch of freshness.
Center for Diverse Interests:
Instagram has something for everyone. The app connects followers with the same interest, exchanges images and interacts in real time. This makes these groups a hub for special interests that marketers can use. The app’s user interface makes it easy to interact with images, which can give marketers a better understanding and target audience.
If you are looking to develop an Instagram customer acquisition strategy, there are a few things you can try:
Mostly, you should pay attention to the image. Where a few tricks up your sleeve won’t be a problem, but you don’t have to be a professional photographer, the image should capture the essence of the moment. The stronger the image, the better it will bond, the more attractive it will be. The image must be able to convey the core of the image. If you want to convey an element of party fun, the image must be colorful and contain fun components. However, don’t overdo it with the components and make the picture redundant.
Remember to use leads or participation patterns in your images, such as contests or awards, that get people to follow you and actively participate in your images.