Whenever we go for buying any product or service, the first thing that comes to anyone’s smile is to have a check on its reviews. You may have also noticed, whenever something gets delivered to your place, you are always asked to give a review of the product and to the service. Many people often neglect this or forget to give up, but it can actually make a difference. Also, wonder what is the need to give a review? If you like the product, you keep it, and if you don’t like will return it. So why are reviews that important? Well, product reviews are extremely important to new customers, helping them to understand that the product is doing well, and they can rely on it.
Need of good reviews
- Whether it be any product or service reviews, plays a great role in its lead generation and promotion. A product with good reviews and ratings will get promoted by the website, thus attracting more customers. On the other hand, a product that will not have a good review will not be able to gain that customer’s trust, and it can also experience lesser or no clients. Thus, reviews are a real game-changer in the present online world.
- It is not the case only in terms of goods and services. Presently, even books and movies are also given ratings and reviews, proving they are loved by the previous customers, and you can invest in them. You would also agree before watching any movie, definitely google and see what the people have to say about it. Thus, by this point, you can understand how much influence or importance does reviews hold in the present Times.
- With authentic reviews comes better insights into that product. In the case of online purchases, one sees the product on mobile or computer screens. Thus, it is not possible to touch the fabric or take the product in hand and check out its quality. In this case, people rely on those customers who tried that product and give some good or bad reviews. Therefore reviews work as a trust factor between the Merchant and the customers.
From 70 to 90% of the online audience rely on reviews before buying any product or service. It can work as the maker or breaker of your business. Thus, making review apps of great importance to the present E-commerce and business market.